Computer Mediated Communication and the Promotion of World Cultural Diversity

الملخص

In order to unpack the potential of CMC to promote the world cultural diversity, nomadology as the major cultural medium is considered, especially that it holds structural affinities to orality striking a tripartite media (CMC-nomad-oral). Nomadology suggests a traditional cultural structure that is already re-attracting academic interest with the advent of new media technologies. Rhizome as cultural theory used to explore social media negotiates its structural potential to promote cultural diversity, not just globalization. Considering the global reach of cyberspace, the diversity of world cultures are hosted on the same plane of interaction to "connect" and negotiate their potential of development and spread. Therefore, this study aims at introducing new perceptions to the cultural potential of CMC through arguing that the diversity of world cultures stand a chance of promotion amidst the tech-based globalization sweeping cultural production.